Marketing Day
May 3, 2024
In this age of constant messaging, marketing professionals need superhero skills to break through the communications clutter, captivate the attention of potential customers, entice them to purchase – and then come purchase again and again.
At Kings Dominion's Marketing Day, students will gain real-world skills from marketing veterans who make it happen. After the info-packed marketing seminar, students can cut loose and have a blast on world-class roller coasters and thrill rides throughout the park.
2024 Pricing: $38
Marketing Day Speaker
Fran Stephenson - Owner, Step in Communication
Is it Real or a Robot? How to tell the difference between what’s real and what’s not in today’s marketing universe of automation, artificial intelligence and deep fakes. Fran Stephenson, and owner of Step In Communication, will be the host for this fascinating topic. She speaks frequently on communication strategies and tactics and has won numerous industry awards for campaigns and tactics for influencer campaigns and social media measurement.
Fran was awarded the 2021 Tex Taylor Lifetime Achievement Award Winner and the 2009 Public Relations Professional of the Year by the Public Relations Society of America San Antonio Chapter. She was part of a team earning a Gold Adrian Award in 2015 for her Photo Walk program for Visit Plano. Fran holds a Master’s Degree in Communications Studies from St. Mary’s University and a Bachelor’s Degree in Consumer Science from Miami University in Oxford, Ohio.
- Unless otherwise noted, all ticket orders (admission and meal) must be pre-paid fourteen (14) days prior to your visit to allow sufficient time to process your order. Orders received less than seven (7) days prior to your visit will be held at the Group Sales building, located at the front gate, for pick up. Season Pass holders do not count toward your group size.
- Admission tickets, meal tickets and bottomless soda wristbands are non-refundable. No rain checks are offered.
- Payment must be made via school check, money order (payable to “Kings Dominion”) or credit card (MasterCard, VISA, American Express and Discover accepted). Unfortunately, personal checks or purchase orders are not accepted.
- All school checks will be processed through Telecheck for approval. If declined, another method of payment will be requested.
- Chaperones: one (1) chaperone admission ticket will be given for every fifteen (15) admission tickets purchased, unless otherwise noted. Complimentary chaperone tickets do not include picnic meal or bottomless soda wristbands.
- Parking: Bus parking is free. Bus drivers will receive a complimentary admission ticket when presenting their Commercial Driver's License (CDL) at the Group Sales building, located at the front gate (does not include picnic meal or bottomless soda wristbands).
Something Fun for Everyone