Marketing Day
May 3, 2024
In this age of constant messaging, marketing professionals need superhero skills to break through the communications clutter, captivate the attention of potential customers, entice them to purchase – and then come purchase again and again.
At Kings Dominion's Marketing Day, students will gain real-world skills from marketing veterans who make it happen. After the info-packed marketing seminar, students can cut loose and have a blast on world-class roller coasters and thrill rides throughout the park.
2024 Pricing:
- Students: $38.00 (includes park and program admission)
- 1 complimentary admission ticket for every 15 purchased
Marketing Day Speaker
Fran Stephenson - Owner, Step in Communication
Is it Real or a Robot? How to tell the difference between what’s real and what’s not in today’s marketing universe of automation, artificial intelligence and deep fakes. Fran Stephenson, and owner of Step In Communication, will be the host for this fascinating topic. She speaks frequently on communication strategies and tactics and has won numerous industry awards for campaigns and tactics for influencer campaigns and social media measurement.
Fran was awarded the 2021 Tex Taylor Lifetime Achievement Award Winner and the 2009 Public Relations Professional of the Year by the Public Relations Society of America San Antonio Chapter. She was part of a team earning a Gold Adrian Award in 2015 for her Photo Walk program for Visit Plano. Fran holds a Master’s Degree in Communications Studies from St. Mary’s University and a Bachelor’s Degree in Consumer Science from Miami University in Oxford, Ohio.
Meal and Drink Options
Unless otherwise noted, all ticket orders (admission and meal/drink add-ons) must be received 14 days prior to your visit to allow sufficient time to process your order.
Admission tickets and meal/drink add-ons are non-refundable. No rain checks are offered.
Unless you have purchased tickets directly online, groups of 100+ or who ordered via order form will receive their tickets digitally through MyGroup Tickets, an online platform where you’ll receive and print your group ticket order.
Payments can be received via checks, money orders, VISA, MasterCard, AMEX, and Discover cards. Checks should be made payable to Kings Dominion. Purchase orders are not accepted. All school checks will be processed through the Kings Dominion finance department for approval. If declined, another method of payment will be requested.
We’re cashless! For your convenience, Cash-to-Card kiosks are located throughout the park to convert your cash to a prepaid debit card that can be used anywhere Visa is accepted for no additional fee. For more information, view our Cashless information.
One chaperone admission ticket will be provided for every 15 admission tickets purchased. Complimentary tickets do not include meal/drink add-ons. Please note that season passholders in your group do not count toward the total group number that would qualify for the complimentary tickets.
In the event of inclement weather or unscheduled maintenance, certain rides may not be available. Programs, venues, dates, and fees are subject to change and/or cancellation.
No outside food, beverages or coolers are allowed in the park. Exceptions are made for guests with special dietary needs to include food allergies and baby food and formula. Guests with special dietary needs should stop at Guest Services located at the Main Gate when they arrive at the park.
Visit our dining page to view available meal and drink options for groups.
Bus/motor coach parking is free. Bus drivers will receive a complimentary admission ticket when presenting their Commercial Driver's License (CDL) to Guest Services. Complimentary admission tickets do not include meal/drink add-ons.
We are proud partners of the Student & Youth Travel Assocation, SYTA. Visit syta.org to find transportation resources near you.