Skip to Main Content

Center of the Universe Brewing Company: A Partnership Fit for a King

Skip to Next Section

Center of the Universe Brewing Company: A Partnership Fit for a King

Abby Morrow

Consumer Demand Supervisor

What do you classify as an amazing day? For some, it might mean getting off work early. For others, like our guests, it means getting to enjoy quality products while venturing onto different rides within the park. To allow more of our guests to experience an amazing day with us, we were lucky to form a partnership with a local craft brewery, Center of the Universe Brewing Company.

Located in Ashland, just over 10 miles from the park, Center of the Universe Brewing Company (COTU) first opened its doors in 2009, after a hobby between two brothers led to a craft brewery. Chris Ray, co-founder, and his brother want COTU to be a company known as one that truly embraces the community, which is where our partnership with them comes into play.

When Ray began exploring partnership opportunities with businesses in the surrounding area, Kings Dominion was one of the first places that came to mind. “As an entertainment powerhouse in the area, we were always anxious to tie in with Kings Dominion, especially considering the close proximity to the brewery. To our surprise, Kings Dominion was also just as eager to work with us! Through Brown Distributing, we were put in the same room and the ideas just started spewing out. When I can combine beer with rollercoasters and call it work, I think I’m in a good place!”

That “good place” has allowed Kings Dominion to tap into the local craft beer scene to include an exclusive series, Kings Brew, that can only be found at the park. Starting with Kings Brew IPA, we have been able to add a new beer each year to our tap list with the Kings Brew Lager added next and Kings Brew Amber being added in 2019.

When asked what inspired each addition to the Kings Brew series, Ray was quick to mention the diversity that comes with all the guests we welcome from around the country. “Kings Dominion is a business that attracts and hosts visitors from all over the country. With that diversity in people comes diversity in tastes. More specifically, tastes in beer,” Ray said. “We wanted to ensure that we were able to create a brand that embraces that diversity and allows each beer-loving visitor to find something that he or she will enjoy.”

So, what does this partnership mean to you, our passholders and guests? Simple- when you drink your refreshing beer, you know you’re supporting a local business all while enjoying the thrills and attractions at Kings Dominion with high quality drink included. No matter how big or small a company or individual is, we are committed to supporting those within the community, which adds to the family atmosphere we hope you experience when visiting our park.

You might be wondering what’s next moving forward with our partnership between COTU and Kings Dominion- luckily, we’ve got savory ideas in the making! For now, you can sip on one of our Kings Brew series drinks at several locations within the park, including our newly opened taproom, the Parched Pig, located in Old Virginia!

Be sure to follow both COTU and Kings Dominion on social channels, as well as check up on our blogs, for more exciting opportunities to come between our partnership. Cheers!

Related Topics:

Share This

Abby Morrow

Consumer Demand Supervisor

Post a Comment

Skip to Next Section

WinterFest is Coming

It's Christmas in July and we're here to remind you: WinterFest is coming. Here's a sneak peek at the fun that's coming this November.
Read More

More Incredi-bowl Combos to Make your Heart Melt

Read More

Autism Awareness Week at Kings Dominion

Kings Dominion is proud to partner with the Autism Society to present Autism Awareness Week. Check out some tips and resources for an amazing visit.
Read More

The Best Ways to Savor International Chocolate Day at the Park

If this sweet holiday snuck up on you, no worries -- we’ve got some delectable chocolaty treats in the park to help you celebrate.
Read More

Kings Dominion Honors Military Personnel with FREE Park Admission

Read More

IncrediBOWL Combos at The Mac Bowl

America may or may not be the mac-n-cheese capitol of the world, so why not treat it like one? Our creative team has concocted ride-themed combos to take you on a culinary adventure you won’t regret.
Read More

Let Freedom (and Fun) Ring this Independence Day

Here's 6 ways to have an amazing Independence Day weekend at Kings Dominion!
Read More

Your Guide to Making this Father's Day AMAZING

With Father's Day right around the corning, you may be scrambling for a gift at the last minute. We've got you covered with an idea for every kind of dad.
Read More

Ready for Summer Fun at Soak City

Summer is finally here and and that means it's time to head to Soak City! Take a look at what you can expect this season.
Read More

Taste of Virginia Makes a Delicious Return for the 2018 Season

Read More