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Kings Dominion Announces SweetFrog to Open First Amusement Park Location

Monday, January 21st, 2013

DOSWELL, VA (January 21, 2013) – Kings Dominion, the Mid-Atlantic’s premier amusement park where Thrills Connect has announced SweetFrog, the popular Richmond-based self-serve frozen yogurt company will open its first-ever amusement park location at Kings Dominion in the spring of 2013. SweetFrog will be located outside of Woodstock Express, a re-themed roller coaster in the park’s newly expanded Planet Snoopy.

SweetFrog at Kings Dominion will offer families a large selection of delicious frozen yogurt flavors including fat free, sugar free, and gluten free options. Customers will also have dozens of toppings to choose from including fresh fruit, granola, wet walnuts, crushed candy bars, chocolate, caramel, shredded coconut and more.

“We saw an opportunity to have another location in Virginia and were intrigued with the idea,” said SweetFrog Director of Marketing, Victor DiPace. “With Richmond being the home base of SweetFrog, what better place to have a location than at an amusement park in our own back yard? It is a perfect combination of entertainment, family and kids having fun.”

SweetFrog started in Richmond in 2009 when CEO Derek Cha hand-picked Richmond as the city to start his frozen yogurt business. SweetFrog now operates nearly 200 stores nationwide with continued expansion plans for 2013.

Kings Dominion will open for its 39th season on March 29th, when togetherness will take on a whole new meaning with the multi-million dollar expansion of Planet Snoopy. Based on one of the most beloved comic strip characters ever, Snoopy and the PEANUTS™ gang, Planet Snoopy will span nearly 14-acres and boast 8 new rides designed for families to experience together.

“We are thrilled to be partnering with such a local iconic brand that our guests can relate with and will be a great addition to our new Planet Snoopy children’s area,” said Kings Dominion Director of Marketing John Taylor. “Planet Snoopy is sure to deliver new and exciting experiences for the entire family with the addition of eight new rides and many enhanced guest amenities.”

Kings Dominion is owned and operated by Cedar Fair Entertainment Company, a publicly traded partnership that is listed for trading on The New York Stock Exchange under the symbol “FUN.” In addition to Kings Dominion, Cedar Fair owns and operates ten other amusement parks, four water parks, one indoor water park, and five hotels. Cedar Fair also operates the Gilroy Gardens Family Theme Park in California under a management contract.

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